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Gartner Inc.

The Customer Challenger
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The Challenger Customer – B2B Entscheidungsprozesse kennen und steuern

Wer entscheidet sich in Kundenunternehmen für Deine Beratungsleistung? Und warum? Diese beiden Fragen sind nicht einfach. Neben dem Abteilungs-, Hauptabteilungs- bzw. Bereichsleiter beeinflussen in Unternehmen immer mehr Menschen die Beauftragung
by Dr. Christopher Schulz

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